MADISON, Wis. – CUNA’s logo has been refreshed. The logo, which has stayed the same for the last 30 years, is taking on a more contemporary look, according to the association. The theme though will stay the same. The new logo will continue to represent two hands holding a globe. The hands have been redesigned to better reflect human hands. The globe they are holding was given a 3-D look, though the red coloring will remain. Probably the most significant chance is CUNA will now spell out its full name – Credit Union National Association – under the logo. CUNA hopes this will result in increased consumer awareness of credit unions. CUNA’s department of strategic alliances will be the only department to still use the name “CUNA & Affiliates” under the logo. CUNA said this will be done to reflect its relationships with strategic alliance providers.

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