HEATH, Ohio – Wanting to draw attention to its new brandingcampaign of “Get in Here and Get What You Want. When You WantMoney, We've Got Money”, Hopewell Federal Credit Union hasliterally taken its billboard on the road. The “billboard” isactually a 1998 Pontiac Passport mini-van wrapped with vinylgraphics of photos, marketing messages and the $48 million creditunion's logo. Plans are underway to build name recognition with the“ad-on-wheels” including running radio spots that ask listeners tocall the credit union when they spot the van for a chance to win aprize. The mini-van will also make appearance at local parades,festivals, community events and all credit union events andactivities. Hopewell CU tapped local company Dr. Signs to installthe vinyl graphics.

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