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Hopewell Credit Union's Branding On the Run

HEATH, Ohio - Wanting to draw attention to its new branding campaign of "Get in Here and Get What You Want. When You Want Money, We've Got Money", Hopewell Federal Credit Union has literally taken its billboard on the road. The "billboard" is actually a 1998 Pontiac Passport mini-van wrapped...

By Staff Writer | Updated on December 02, 2003

HEATH, Ohio – Wanting to draw attention to its new branding campaign of “Get in Here and Get What You Want. When You Want Money, We’ve Got Money”, Hopewell Federal Credit Union has literally taken its billboard on the road. The “billboard” is actually a 1998 Pontiac Passport mini-van wrapped with vinyl graphics of photos, marketing messages and the $48 million credit union’s logo. Plans are underway to build name recognition with the “ad-on-wheels” including running radio spots that ask listeners to call the credit union when they spot the van for a chance to win a prize. The mini-van will also make appearance at local parades, festivals, community events and all credit union events and activities. Hopewell CU tapped local company Dr. Signs to install the vinyl graphics.

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