HEATH, Ohio – Wanting to draw attention to its new brandingcampaign of “Get in Here and Get What You Want. When You WantMoney, We've Got Money”, Hopewell Federal Credit Union hasliterally taken its billboard on the road. The “billboard” isactually a 1998 Pontiac Passport mini-van wrapped with vinylgraphics of photos, marketing messages and the $48 million creditunion's logo. Plans are underway to build name recognition with the“ad-on-wheels” including running radio spots that ask listeners tocall the credit union when they spot the van for a chance to win aprize. The mini-van will also make appearance at local parades,festivals, community events and all credit union events andactivities. Hopewell CU tapped local company Dr. Signs to installthe vinyl graphics.

Continue Reading for Free

Register and gain access to:

  • Breaking credit union news and analysis, on-site and via our newsletters and custom alerts.
  • Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders.
  • Educational webcasts, white papers, and ebooks from industry thought leaders.
  • Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com.
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.