X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.

WOBURN, Mass. – EasCorp, one of the first corporates to offer its members eStatements, has a new retail marketing kit to help its credit unions attract eStatement users. EasCorp has 22 credit unions live on its eStatements program. Twenty of them use EasCorp’s stand-alone product, which was released in 2002, while the other two use the eStatements program in conjunction with their home banking service provider. Two of EasCorp’s users have obtained penetration levels of over 20% of their share draft accounts, and one user now has more than 2,000 statements going out electronically each month. EasCorp’s marketing kit was unveiled at a Feb. 20 seminar, which featured presentations on service provider selection, product implementation, legal and regulatory considerations, and marketing strategies. The marketing kit includes a sample marketing plan, professionally designed marketing pieces (such as newsletters and Web site copy), lobby posters, statement inserts, fact sheets, and Web banner ads.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?

Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2020 ALM Media Properties, LLC. All Rights Reserved.