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SunCorp Chooses the Sun in New Corporate Identity

DENVER - SunCorp Corporate Credit Union's corporate identity is a little sunnier - literally. The corporate has unveiled a new logo (seen here) that plays up the imagery and colors of the sun. "We chose the sun because we thought it represented so many ideas we wanted to express," said...

By Staff Writer | Updated on February 04, 2003

DENVER – SunCorp Corporate Credit Union’s corporate identity is a little sunnier – literally. The corporate has unveiled a new logo (seen here) that plays up the imagery and colors of the sun. “We chose the sun because we thought it represented so many ideas we wanted to express,” said Ed Beckmann, SunCorp’s new VP Marketing and Public Relations. Beckmann will oversee all of the organization’s corporate communications from SunCorp’s regional office in Denver and report directly to Eric Kenealy, President and CEO. Prior to joining SunCorp, Beckmann was Creative Manager for Checks Unlimited, a direct-to-consumer manufacturer and marketer of checks and related accessories based in Colorado Springs. The new branding identity will be seen in SunCorp’s Web site, advertising, newsletter and other communication materials.

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