SALT LAKE CITY – Credit union data processor CUSA Technologies, a Fiserv subsidiary, has launched a new corporate logo and product image strategy. After more than 10 years using the CTI logo CUSA Technologies said the new logo is an effort to strengthen the company’s identity. The name CTI (CUSA Technologies, Inc.) was developed during a period when CUSA Technologies sold products in several markets beyond the credit union industry. Today, CUSA’s sole focus is on the credit union industry and the company believed it was time to update its image to reflect this dedication. “When we were acquired by Fiserv in 1998, we dropped the Incorporated portion of the CUSA Technologies name. CTI does not represent CUSA Technologies accurately,” said Dennis Connick, President, CUSA Technologies. “With a renewed focus on the name CUSA, our corporate logo needed to clearly represent our identity.”

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