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As our most recent independent readership survey went in the mail, every Credit Union Times staff member was naturally hoping for positive results. We did get them and for that we are grateful to the record number of respondents. Among the results, we especially took pride in the fact that compared to a similar survey we did in 2000, good ratings in all important categories got better. For example, in response to the question asking which CU publication readers would choose if limited to only one, Credit Union Times ratings went up from a category leading 60% to an even wider lead of 76%. The lowest publication earned just 2%. Based on a pass-along rate of nearly five individuals per weekly issue, it appears that Credit Union Times now has nearly 50,000 credit union readers (based on nearly 10,000 paid subscribers) each week. Also, if any subscriber or vendor has ever wondered why this publication has more paid advertising than all other credit union publications combined, survey results provided an answer. When asked which CU publication is most useful in choosing a vendor, Credit Union Times was 30% ahead of number two, 48% versus 18%. The publication at the bottom came in at 2%. Despite these good survey results, everyone connected with Credit Union Times remains committed to finding ways to make this publication even more valuable to our growing list of paid subscribers. As we do so, we thank you for your continued support. -

Peter Westerman

Credit Union Times

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