MADISON, Wis.- CUES has partnered with Atlanta-based consulting firm Michael Neill & Associates to launch the new ServiStar Program. Designed specifically for credit unions, the 13-point training and staff development program includes on-site consultation and staff training at the credit union; use of sales and service tracking software; assistance in developing sales collateral and a staff incentive program; all training materials; and unlimited off-site support. The ServiStar Program is implemented over 18 months. Neill, author of the CUES’ publication Developing a Sales and Service Culture, describes the program as being “in tune with the way credit unions work. It’s not just a bank model that’s being re-tooled for credit unions. It centers on a member-centric environment, rather than focusing on `hard sales’ training that often leaves credit union members and staff frustrated.” Curious if the program is a good fit for your credit union? A questionnaire to evaluate the credit union’s level of sales and service culture can be completed by logging on to and selecting “Services” from the menu bar. For more information on ServiStar, contact Michael Neill and Associates at (888) 440-0552.

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