X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.

Just a comment on Mike Welch’s column about the performance of credit unions over the last several years (CU Times, Aug. 7). I agree we should be very proud of the job CUs are doing for their members even though we may have a handful of individuals who perhaps have a higher regard for their own self worth than for their members. Like the majority of credit unions, we are very fortunate to have a board that understands their mission is to advise and provide counsel while letting staff handle daily operations. They stay involved with industry trends by going to seminars, actually attend the sessions and then come back and make an official report to their colleagues on what they learned. They understand if we don’t change to meet the needs of our members, someone else will. Another thing I have learned over the 25 years I have been in the credit union movement is that we must always remember we are merely stewards of our members’ money. If we put them first and do what is in the best overall interest of the credit union then everything else usually works out just fine. Like any other industry, the trouble starts when the most important person in the organization becomes someone other than those you are there to serve! And in our business, that’s when the members suffer. Thankfully the majority of our credit unions understand that philosophy and act accordingly. W. Blake Strickland President and CEO Tennessee Valley Federal Credit Union Chattanooga, Tenn.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?

Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2020 ALM Media Properties, LLC. All Rights Reserved.