ARLINGTON, Va. – Florida based, 500 credit union strong, Payment Systems for Credit Unions (PSCU) has changed its name to PSCU Financial Services Inc. to reflect, it said, "its growing portfolio of services and program solutions offered to member-owner credit unions." "Changing our name to PSCU Financial Services is a natural evolutionary step for our company," said PSCU president David Serlo. "We've evolved from a company that primarily serviced credit cards for credit unions to a company that provides an increasingly diverse package of financial solutions to credit unions as they meet the challenges of a rapidly changing market." The name change is part of a strategic realignment that the company launched in May 2001 to meet significant expected growth, particularly in its western United States operations and in its e-commerce business, the company said. As part of that realignment, the company is opening a new service center in Phoenix, Arizona, after consolidating four smaller regional offices, it added. The CUSO specifically cited its EasyToCUPayLinkSM, which it called "a powerful, credit union-branded electronic bill payment and presentment solution."