ARLINGTON, Va. -In its second year, the NAFCU Marketing Awards received more than 160 entries in six different award categories, and three asset size groups. Award winners have been named in the following three asset size groups: $0M- $29.9M, $30M – $124.9M, and $125M or more. The winning promotional pieces will be displayed at the NAFCU 35th Annual Conference and Exhibition, July 17-20, 2002 in Seattle, Washington. Here is the list of the NAFCU 2002 Marketing Award winners: * BEST MEMBERSHIP PROMOTION $0M – $29.9M – Al-Gar Federal Credit Union $30M – $124.9M – SECNY Federal Credit Union $125M or more – Kinecta Federal Credit Union * BEST LENDING PROMOTION $0M – $29.9M – 20th Century Fox Federal Credit Union $30M – $124.9M – Parsons Federal Credit Union $125M or more – Digital Federal Credit Union * BEST PRODUCT OR SERVICE PROMOTION $0M – $29.9M – 20th Century Fox Federal Credit Union $30M – $124.9M – Marriott Employees’ FCU $125M or more – Affinity Federal Credit Union * MISCELLANEOUS/OTHER PROMOTION $0M – $29.9M – No Award Winner $30M – $124.9M – AmeriChoice Federal Credit Union $125M or more – Seattle Telco Credit Union * BEST PROMOTIONAL CAMPAIGN $0M – $29.9M – No Award Winner $30M – $124.9M – Oak Ridge Federal Credit Union $125M or more – Bell-Tel Credit Union * BEST WEB SITE $0M – $29.9M – No Award Winner $30M – $124.9M – Bossier Federal Credit Union $125M or more -Digital Federal Credit Union NAFCU also honors original programs that meet today’s challenges with resourcefulness and ingenuity with the NAFCU Innovation Showcase. The Showcase awards the innovative undertakings that have led to credit union success stories. The following are this year’s Innovation Showcase winners: * First Place: SECURITY SERVICE FEDERAL CREDIT UNION San Antonio, Texas Winning Innovation: “Re-enforcing Member Relationships, One Call at a Time” Security Service FCU’s Member Contact Center is unique in that over95% of all incoming calls are handled entirely by the call center staff. SSFCU’s Interactive Voice Response and Automated Call Distribution systems were replaced. This technology is easily transferable as it is scalable and can be implemented in less than 60 days. Regardless of size of a call center, skills based routing, enhanced IVR solutions and integration of Internet and fax channels into the ACD channel will reduce expenses, while improving member service. * Second Place: MACDILL FEDERAL CREDIT UNION Tampa, Florida Winning Innovation: “Simplify Your Life Educational Technology CD ROM” MacDill FCU is recognized for its innovation of developing an educational CD ROM for its members on the different features that the credit union’s technology products offered. The CD ROM also addressed safety and security concerns of the technology products featured. * Third Place: UNITED STATES SENATE FEDERAL CREDIT UNION Washington, DC Winning Innovation: “Incentive Programs for Sales and Service” USSFCU developed an incentive program, which incorporates all aspects of the credit union’s mission statement. The uniqueness of this innovation is that the program is designed to reward an employee for areas in which they can and do excel, while motivating them to work on other areas. -firstname.lastname@example.org
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