<p>While many marketers value the cost-effectiveness of e-mail marketing, it's still not as utilized as direct mail and other forms of marketing. The following charts reveal some interesting developments with e-mail marketing, specifically that e-mail marketing budgets may be on the rise and it is becoming more mainstream. The survey was of 300 marketers, and was performed by eDialog (www.e-dialog.com).</p>

Continue Reading for Free

Register and gain access to:

  • Breaking credit union news and analysis, on-site and via our newsletters and custom alerts
  • Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.