<p>MOUNDS VIEW, Minn. – Liberty has developed an online communication “marketing engine” that lets credit unions drive specific marketing messages to members using Liberty’s Internet check and accessory reordering system, MemberWeb. Credit unions’ marketing messages can be displayed as banner ads at the top of the MemberWeb application, making the automated check ordering process a member-focused marketing opportunity. Credit unions select banner ads from a library of pre-designed ads that promote various services. A credit union would establish a start and end date for each ad, and link from the banner ad to specific pages in their Web site. Lastly the credit union would develop rules that govern how their banner ads work, content and other administrative tasks. Liberty Director of Marketing Brian Burke said the new tool is a way credit unions can add relationship value to their online check reordering application. It’s also an opportunity for them to enhance their brand and image, cross-sell other products and services and promote their Web site and drive their members to it.</p>

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?


© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.


Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2024 ALM Global, LLC. All Rights Reserved.