A new association business structure has emerged that could potentially challenge the traditional thinking about credit union system organizations. For some, our success might point out credit union needs that have gone unfulfilled by the existing structure. It seems long-time credit union luminary and Credit Union Times publisher Mike Welch’s emotional column, Aug. 8, 2001, (“Go West young man and form another group”) missed the point of the CU Association of the West. He jumped to some invalid conclusions; the resulting misstatements and assumptions ostensibly seek to divide the industry by discouraging large-scale cooperation, collaboration and progressive change from within. Rather than forsaking national system unity and cooperation, as Mr. Welch purports, the formation of CU Association of the West is the model of those very principles. Its incorporation has motivated everyone involved-management teams, boards of directors and staff-to step outside traditional boundaries so that the membership is assured the best and brightest of our collective leagues. CU Association of the West was born out of a future focused vision by three strong leagues and their respective elected leadership. The California, Oregon and Washington associations already share many elements in a common vision and commitment-that in many ways differentiates us from other trade groups. The intent of CU Association of the West is to develop new infrastructure to become more capable than we’ve ever been. And doing so means breaking down the figurative protective borders that each of our geographic state lines once provided. As trade associations, we continuously challenge our membership to change, grow, and progress. Should credit unions expect less of their leagues? Moving out of our safety zones has made us all examine our organization’s potential-and each other’s-to ensure we’ll become stronger than we have ever been. Our member credit unions already benefit from our talented association professionals working in close, trusted relationships with one another. Building an encompassing organization is an important and smart way for each league to offer its members a wider array of successful, established programs. Certainly, strength through unity can only increase the power and influence of our membership to assure a sound future for the Western State credit unions. John Annaloro President/CEO Washington Credit Union League & Affiliates Gene Poitras President & CEO Credit Union Association of Oregon David L. Chatfield President/CEO California and Nevada Credit Union Leagues

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?


Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2023 ALM Global, LLC. All Rights Reserved.