The AI Decision: Where Credit Unions Invest Next

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The conversation around artificial intelligence is changing for credit union leaders. The question is no longer if your organization will use AI, but where it belongs, what deserves investment, and how it can fundamentally improve the way you serve members and operate.

This shift creates a new set of critical strategic decisions. How could generative AI reshape employee workflows and boost efficiency? Can real-time data create truly personalized member interactions? Which processes should be automated, and which still demand a human touch? As AI becomes embedded across the enterprise, leaders must carefully evaluate technology partners, data requirements, and organizational readiness to ensure a return on investment.

Join this forward-looking conversation about the choices shaping the next generation of AI-powered credit unions.

You will learn:

  •  Where AI can have the greatest impact on your credit union's operating model.
  • How generative AI, automation, and real-time data are transforming member and employee experiences.
  • What to consider when prioritizing AI investments and evaluating technology partners.
  • How AI can create measurable business and member value.
  • The critical role of leadership, culture, and responsible governance in successful AI adoption.

Featured Speakers:

Michael Ogden | Sr. Director of Content Experience & Strategy | Credit Union Times

Tom Foster | VP of Strategic Enablement and Insights | Corning Credit Union

Ben Maxim | CTO | MSU Federal Credit Union

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