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EAST
MIDWEST
The $4.1 billion, St. Joseph, Mich.-based United Federal Credit Union promoted Halee Pullins to director of marketing. In her new role, she will lead United’s marketing, branding and media strategy. She will also serve as the subject matter expert on the credit union’s visual and verbal identity, ensuring all creative and messaging align with United’s brand standards across all markets. In addition, Pullins will oversee all marketing campaigns, including promotions and line of business support, and will manage the marketing team and budget. With over seven years of experience in credit union marketing and public relations, Pullins joined United in 2022 as a mortgage marketing coordinator. In 2025, she was promoted to product marketing strategist. Before joining United, Pullins held various marketing and public relations roles within the credit union industry.
SOUTH
The $539 million, Knoxville, Tenn.-based UT Federal Credit Union announced five promotions and one new hire.
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Ron Arms was promoted to assistant vice president, director of loss mitigation. Arms has over two decades of experience in credit union lending services, including seven years at UTFCU.
Elizabeth DeBusk was promoted to assistant vice president, director of lending systems and risk management. DeBusk has been with UTFCU for 24 years, during which time she has gained experience in operations throughout the credit union.
Jennifer Shepherd was promoted to assistant vice president, director of indirect lending. Shepherd has over 25 years of experience in the financial services industry, including six years at UTFCU. She has an extensive background in loans, leadership and branch operations.
Anne Hewitt was promoted to SVP, chief retail officer. Hewitt has been with UTFCU for nearly eight years, during which time she has gained experience in operations and sales management leadership.
Michael Jones was promoted to SVP, chief risk and information officer. Jones joined UTFCU eight months ago, bringing expertise in risk, compliance and governance.
Heath Dawson was hired as SVP, chief lending officer. Dawson brings 25 years of experience in financial services and executive management, as well as a deep understanding of consumer and business lending, mortgage and retail banking.
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