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Prizeout, a leader in advertising and financial technology, has unveiled CashBack+ Pay, a new debit rewards solution built specifically for credit unions. The feature empowers credit union members to earn instant cash back when they pay using digital gift cards, creating a new avenue for debit card rewards in a traditionally underserved space.
Credit union partners already live on the CashBack+ Pay platform include Interra Credit Union, Michigan State University Federal Credit Union (MSUFCU), United Financial Credit Union, Golden 1 Credit Union and People Driven Credit Union, with more slated to launch in the coming months.
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“The early data is astounding,” David Metz, founder and CEO of Prizeout, said. “Credit union debit card users traditionally had no way to earn meaningful rewards. Now, we're seeing 10% of debit spending from Pay users happening through Pay, powered by digital gift cards that bypass traditional payment rails entirely.”
The app integrates seamlessly with online and in-store shopping experiences. Members connect their accounts, shop as usual, and receive cashback in real time by purchasing gift cards for the exact checkout amount.
MSUFCU President/CEO April Clobes said the impact has been immediate. “Within just 11 days of launch, we saw a 16% increase in usage and overwhelmingly positive feedback, especially around ease of use and convenience.”
“This is true disruption in the payments space,” Jon Jeffreys, president of Callahan & Associates, said. “Prizeout has delivered what debit card users have wanted for decades, and they did it hand-in-hand with credit unions.”
Built in partnership with the Prizeout Partners CUSO, the program highlights a credit union-led approach to innovation in member rewards.
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