There are some key considerations for credit unions as they implement more data-driven fintech strategies. Credit unions will want to ensure that their business lending technology investment enables them to:

Compete more effectively: Offer SMB borrowers a streamlined, fully digital lending experience that rivals fintechs and large banks.
Automate and accelerate SMB lending: Simplify application intake, decisioning and approvals with integrated KYC, KYB and credit scoring.
Maximize data insights: The quality of the data directly impacts the speed and accuracy of lending decisions. Clean, unified data enhances speed and accuracy while providing a more holistic view of the SMB applicants.
Expand lending opportunities: For applications that fall outside of a credit union’s loan requirements and standards, working with established funding network partners enables credit unions to still provide value and protect the member relationship while generating referral income.
Enhance portfolio performance: Leveraging automated portfolio monitoring to track member data within a credit union’s business loan portfolio helps lenders proactively identify potential risks, reduce defaults and improve overall portfolio performance.

Resiliency is a trademark of small businesses. Even amid uncertainty, SMBs will ultimately choose to work with banking partners that can best support their vision for their businesses. If credit unions want to maximize this opportunity in 2025, they will need to have modern loan origination capabilities in place to meet their business members – and potential members – where they are and move at the speed that they require.

Instant Insights /

Amid Uncertainty, CUs Can Still Help Small Businesses Maintain Operations & Spur Growth

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