Growing Revenue in 2025: Digital Transformation Secrets from Andrews FCU
Sponsored by: Blend
Join us for an exclusive webcast featuring Marco Alvarez, SVP, Chief Retail Officer at Andrews Federal Credit Union, as he shares the company's strategic vision and reveals secrets driving their successful digital transformation. We'll discuss how to:
- Beat the Competition: Discover how Andrews FCU used customer feedback to re-imagine digital engagement and attract younger members without alienating loyal customers located around the world.
- Future-Proof Your Strategy: Learn how to shift from traditional channels to digital self-service and drive deposit growth in a rapidly changing landscape.
- Grow Membership: See how Andrews FCU achieved a remarkable 5% growth in membership through strategic tech adoption.
- Prioritize Tech That Transforms: Hear real-world examples of how Andrews CU is exploring AI, automation, and data analytics, including its chatbot "Mission," its origination solution upgrade, and solutions like digital identity verification.
As you look to grow and keep members in 2025, delivering a frictionless digital experience has never been more important. That means removing barriers and friction across account opening and loan origination.
Featured Speakers:
Marco Alvarez | SVP, Chief Retail Officer | Andrews Federal Credit Union
Marco currently leads Andrews Federal retail operations as the Chief Retail Officer from early 2020. This includes responsibility over branch offices, contact center, deposit pricing, and digital banking. In this capacity, he is responsible for delivering the ultimate member experience each and every day regardless of delivery channel. Marco works with a dedicated team of professionals in each one of these areas, each of them driving the member experience forward resulting in a win-win for both our members and the organization.
Karen Oakland | Head of Marketing | Blend
Karen Oakland leads the marketing team at Blend, which provides a best-of-breed origination platform across digital banking and lending. Financial providers— from banks and credit unions to mortgage lenders and servicers—trust Blend's platform to deliver a faster, simpler customer experience. Karen has more than a decade of experience telling customer stories about digital transformation in the banking industry. With roots as a business journalist and editor, Karen loves interviewing customers and stakeholders to uncover impactful stories.
Questions? Email: [email protected]