The $3.1 billion, Appleton, Wis.-based Fox Communities Credit Union hired Adam Hatlak into the newly-created position of vice president of marketing analytics and strategy. In his new role, Hatlak will provide leadership for the digital marketing team. He will be responsible for building out digital and targeted marketing strategies, with virtual member acquisition and engagement being a key focus area. Previously, Hatlak served in various marketing and analytics roles at Miller Electric, and prior to that he worked at Nielsen.
Tamera Carter
LAFCU ($1.1 billion, Lansing, Mich.) hired Tamera Carter as vice president of membership growth and development. In her new role, Carter will lead efforts to expand the credit union’s membership by optimizing the member experience and fostering meaningful connections between LAFCU and the communities it serves. Her responsibilities include collaborating with multi-departmental teams to identify opportunities for continuous improvement, ensuring every member touchpoint reflects LAFCU’s commitment to delivering exceptional service. Carter brings over 17 years of experience in the financial industry, including managing branch operations, driving sales performance, ensuring compliance, and supporting financial wellness for individuals and businesses. She serves as vice president of the Lansing City Council and holds a master’s degree in organizational leadership from Cornerstone University in Grand Rapids, Mich. In 2018, she was named a recipient of the 10 Over the Next Ten Award by the Lansing Regional Chamber of Commerce, which honors the region’s top young professionals expected to make significant contributions over the next decade. She is also a 2017 graduate of the Leadership Lansing program.
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Natasha Chilingerian has been immersed in the credit union industry for over a decade. She first joined CU Times in 2011 as a freelance writer, and following a two-year hiatus from 2013-2015, during which time she served as a communications specialist for Xceed Financial Credit Union (now Kinecta Federal Credit Union), she re-joined the CU Times team full-time as managing editor. She was promoted to executive editor in 2019. In the earlier days of her career, Chilingerian focused on news and lifestyle journalism, serving as a writer and editor for numerous regional publications in Oregon, Louisiana, South Carolina and the San Francisco Bay Area. In addition, she holds experience in marketing copywriting for companies in the finance and technology space.
At CU Times, she covers People and Community news, cybersecurity, fintech partnerships, marketing, workplace culture, leadership, DEI, branch strategies, digital banking and more. She currently works remotely and splits her time between Southern California and Portland, Ore.
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