Shared Accounts With CU Times: The ‘Natural Extension’ of AI for Southwest Financial FCU
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Artificial Intelligence (AI) does a lot of things for a lot of people and organizations. Credit unions are in the early stages of AI adoption and our guests on this episode of “Shared Accounts With CU Times” explores the on-the-ground journey executives with the Farmers Branch, Texas-based Southwest Financial Federal Credit Union are experiencing in launching a new AI solution for its members.
Southwest Financial FCU’s President/CEO Melanie Kennedy and VP of Sales and Service Luke Campbell join us to talk about their new AI-powered financial calculator solution to better serve its members and how they came to the decision to use AI in this particular way.
Of note, they came to their AI decision and executed the launch in six weeks - which is an incredible turnaround time. How did they accomplish all of this in such a short time? They get into those details with us on the show.
The credit union, which now operates as a fully digital institution serving the Kroger community and hundreds of partner organizations, sees their new AI-powered calculator as a way to build member confidence and improve the lending process.
Also, we get to meet Luke’s dog Murphy who makes a surprise guest appearance. Dogs are fun! And so is AI.
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