Houston skyline.
Credit/Adobe Stock
Over the years, the Houston-based JSC Federal Credit Union, which markets itself as Wellby Financial, has become the second-largest credit union in the largest city in Texas. As of last week, Wellby Financial took another step in its marketing and growth strategies when it signed a deal to become the official credit union of the NBA's Houston Rockets.
According to a statement from Wellby Financial last week, the partnership with the Houston Rockets will feature the credit union's brand throughout the 2024-20125 season with branding inside the arena as well as in-market "activations" on game days. "Among several other premier benefits, Wellby will provide members with access to exclusive experiences for Rockets home games and select Toyota Center events," the credit union stated.
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"We have important, historical ties to the Rockets brand, and this partnership is foundational to who we are and how we serve our communities," said Marty Pell, president/CEO of Wellby Financial. "Wellby Financial was originally created in 1961 to support the employees and families of NASA Johnson Space Center. Partnering with the Houston Rockets celebrates our shared space legacy and aligns with our unending quest to deliver unique value for our members. This partnership also provides a great opportunity to help even more Houstonians along their path to financial prosperity."
Martyn Pell The credit union stated fans will have the opportunity to visit a permanent "Wellby Universe" activation on the Toyota Center Main Concourse inside the arena on game days.
Rockets President of Business Operations Gretchen Sheirr added, "We're excited to partner with Wellby and work together to provide our fans exclusive benefits and opportunities with a long-standing local credit union. With Wellby's strong commitment to the Houston community, this partnership is especially meaningful, and we're thrilled to bring the Wellby Universe to Rockets fans as we aim to make a lasting difference through our shared platforms and brand affiliation."
According to NCUA data, Wellby Financial has $2.6 billion in assets and serves 128,733 members.
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Michael Ogden
Editor-in-Chief at CU Times. To connect, email at [email protected]. As Editor-in-Chief of CU Times since 2016, Michael Ogden has led the editorial team in all aspects of content strategy and execution, including the creation of the publication’s exclusive and proprietary research database of the credit union industry’s economic landscape. Under Michael’s leadership, CU Times has successfully shifted to an all-digital editorial product with new focuses on the payments, fraud, lending and regulatory beats. Most recently, he introduced a data-focused editorial product for subscribers that breaks down credit union issues into hard data, allowing for a deeper and more factual narrative for readers. In 2024, he launched the "Shared Accounts With CU Times" podcast, which offers a fresh, inside-the-newsroom perspective through interviews with leaders from the credit union industry and the regulatory world. He dives into pressing credit union issues, while revealing the personalities working behind-the-scenes to push the credit union world forward. His background includes years as a radio and TV anchor/reporter and a public relations and digital/social media manager, where he covered the food and music industries, as well as cooperatives and credit unions. Over the years, he has launched numerous exclusive video and podcast series, including a successful series of interactive backstage interviews with musicians at music festivals, showcasing his social media and live streaming production skills.
