CU Times first interviewed TruStage President/CEO Terrance Williams, who took over for the now-retired Bob Trunzo last fall, when he was just 27 days into his new role. He's now been at the helm of the credit union insurance, investment and technology services provider for six months, so we felt it was a good time for a check-in.

In this episode of Shared Accounts With CU Times, Williams discusses how he's been spending the past six months, his vision for the future of TruStage, and how the company is helping credit unions overcome ongoing challenges. He also shares the benefits of TruStage's remote work policy and how he's maintaining a strong culture when employees are distributed throughout the country – including through a new collaborative concept called City Hubs.

We also get the latest on TruStage's new, environmentally-friendly facility in Madison, Wis., which serves not only as a corporate office but a community event space. And, Williams, who has been mentoring other professionals for the past 30 years, opens up about the fulfillment he gains from sharing his journey and thanks his most influential mentors.

Finally, be sure to stick around to the end of the episode to find out what Williams believes makes an insurance company TV commercial effective – plus what he really thinks about insurance company jingles.


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Michael Ogden

Editor-in-Chief at CU Times. To connect, email at [email protected]. As Editor-in-Chief of CU Times since 2016, Michael Ogden has led the editorial team in all aspects of content strategy and execution, including the creation of the publication’s exclusive and proprietary research database of the credit union industry’s economic landscape. Under Michael’s leadership, CU Times has successfully shifted to an all-digital editorial product with new focuses on the payments, fraud, lending and regulatory beats. Most recently, he introduced a data-focused editorial product for subscribers that breaks down credit union issues into hard data, allowing for a deeper and more factual narrative for readers. In 2024, he launched the "Shared Accounts With CU Times" podcast, which offers a fresh, inside-the-newsroom perspective through interviews with leaders from the credit union industry and the regulatory world. He dives into pressing credit union issues, while revealing the personalities working behind-the-scenes to push the credit union world forward. His background includes years as a radio and TV anchor/reporter and a public relations and digital/social media manager, where he covered the food and music industries, as well as cooperatives and credit unions. Over the years, he has launched numerous exclusive video and podcast series, including a successful series of interactive backstage interviews with musicians at music festivals, showcasing his social media and live streaming production skills.