creatives at desk with 'marketing' text overlay Credit/Shutterstock

Have you ever been caught in a speed trap? You're just buzzing (okay, speeding) along in your vehicle trying to get to your destination as quickly as possible. And then, all of a sudden you see red and blue lights in your rearview mirror. You're now drinking a tall glass of "busted."

Speed traps are tricky because as a "trap" there is often something we don't know: Maybe it's the speed limit, the hill that prevents us from seeing the police, or we are just zoned out and not concentrating.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Breaking credit union news and analysis, on-site and via our newsletters and custom alerts
  • Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com
NOT FOR REPRINT

© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Marketing