Opportunities in Auto Lending: Understanding Gen Z and Millennial Borrowing Trends

Date: Wednesday, March 20, 2024

Time: 2pm ET | 11am PT

Cost: Complimentary

Produced and sponsored by:

Vehicle ownership is a catalyst for financial well-being, but affordability challenges, driven by high retail prices, insurance costs, and rising interest rates, impact many beyond prime credit tiers. Credit unions tend to avoid the near and non-prime segment of Millennials and Gen Z, overlooking deserving borrowers and potential growth opportunities.

Join this webcast where we reveal exclusive research that sheds light on the borrowing trends of these generations. Learn how tapping into this market segment will help foster sustainable growth for your credit union and how to revolutionize auto lending for the next generation.

Topics discussed will include:

  • Growth opportunities: How your credit union can earn higher yields by lending to thin-file Millennial and Gen Z borrowers.
  • Research report findings: Increase your understanding of buying behavior and upward mobility trends among Gen Z and Millennial consumers.
  • How to attract younger members: Stay competitive by serving the often-overlooked near and non-prime segments.
  • Risk mitigation: How to safely expand risk-based lending activity.

Don't miss this data-driven session, equipping your credit union with the insights needed to thrive in the evolving landscape of auto lending among younger generations.


Register now

Can't attend? Register for the webcast and watch it on-demand after the live webcast.


Kevin Filan | Marketing SVP | Open Lending 

Kevin Filan is the Senior Vice President of Marketing at Open Lending, an industry-leading provider of lending enablement and risk analytics solutions for financial institutions. Before joining Open Lending, Kevin led the Cox Automotive marketing team for over 11 years, guiding strategy for brands including Autotrader, Kelley Blue Book, vAuto and Dealertrack. Prior to Cox Automotive, he held various leadership roles at Ford Motor Company, Georgia-Pacific and Novartis.  Prior to his marketing career, Kevin spent 14 years as an officer and naval aviator in the U.S. Navy.


TJ Cox, Director Market Development – Auto Finance | TransUnion 

TJ Cox is the Director of Market Development within the Auto line of business.  He is responsible for bringing new solutions to the market through TransUnion's sales organization, managing strategic partnerships, and engaging with a variety of clients to understand their strategic needs. Prior to joining the Auto team, TJ was a leader in the Credit Risk Solutions Consulting team where he brought to market a variety of business intelligence solutions. TJ joined TransUnion in 2008 and has also held roles in Global Technology and Research and Development. TJ also spends time at TransUnion assisting with the company's Diversity, Equity and Inclusion goals through his involvement in the DEI Forum.  TJ graduated from Oklahoma State University with a B.S in Statistics and completed his Masters of Science in Economic Research from the University of North Texas. He currently resides in Dubuque, Iowa with his wife.

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Questions? Please email [email protected] or call at (212) 457-4981