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WEST

The $597 million, Milwaukie, Ore.-based Embold Credit Union hired Li Jacobson as chief information officer. Jacobson brings 20 years of technology leadership experience and has worked in complex global enterprises throughout her career. Prior to joining Embold, she served as vice president, digital transformation, global technology for NIKE, Inc. Jacobson has also served in various capacities, including vice president, information technology, for Kohl's Department Stores and previously worked for Northwestern Mutual Financial Network.
The $8.4 billion, Santa Rosa, Calif.-based Redwood Credit Union hired Kimberly Waite as vice president of mortgage lending.

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In her new role, Waite is responsible for RCU's mortgage lending program with an emphasis on providing excellent member service and strong financial guidance. She's also responsible for recruiting, developing and retaining mortgage lending team members. Waite brings 37 years of experience in the title and escrow industry, having most recently served at Fidelity National Title for more than a decade. She serves on the North Bay Association of Realtors Local Candidate Recommendation Committee and is a current board member of the Sonoma County Business Consortium.
The $1.9 billion Hughes Federal Credit Union in Tucson, Ariz., announced five promotions.

Leticia Amado was promoted to vice president of collections. Amado joined Hughes in 2004 and rose to the position of collection manager in 2013. In her new role, she oversees the collections, loss mitigation and loan servicing departments.
David King was promoted to vice president/general manager, financial planning. King has over three decades of financial industry experience. He joined Hughes in 2007, and advanced to the position of general manager in 2016 and most recently to vice president. King earned an Enrolled Agent tax designation in 2020.

Mary Burruel was promoted to vice president of project management. Throughout her 23-year career with Hughes, Burruel has focused on operations and process improvement leadership. In her new role, she guides the Projects & Efficiencies department with a commitment to promoting member-focused innovation.

Daniele Jackson Loomis was promoted to vice president of lending. Loomis has over two decades of experience in lending at Hughes. She previously played a pivotal role in advancing Hughes' lending strategies and oversaw a $1.8 billion asset portfolio.

Judi Anderson was promoted to vice president of member communications. Anderson has 37 years of experience in finance. She joined Hughes as a member relations representative in 1990 and has risen through various leadership roles over the years.

Kitsap Credit Union ($2.3 billion, Bremerton, Wash.) hired Simon Powley as chief revenue officer. In his new role, Powley will serve on the Kitsap leadership team, holding responsibility for the overall management of all top-line growth of the credit union across key lines of business, products and member acquisition.

He will also develop and lead the organization's sales/relationship management, marketing and product teams, building technology-enabled and human-supported infrastructure, processes and systems to foster current and future growth. Powley has held several senior leadership positions in both banking and technology in such organizations as Bank of America, Washington Federal (WaFd) and Worldpay. Most recently, he held the role of senior director at Dieboldnixdorf. Pawley is a veteran of the U.S. Navy and served at Whidbey Island, Wash.
EAST

The $1.9 billion, Portsmouth, N.H.-based Northeast Credit Union hired Jeff Dickinson as vice president and senior commercial lending officer. In his new role, Dickinson will focus on expanding the credit union's business banking capabilities and building its commercial loan portfolio. He brings over 25 years of banking experience, having worked extensively with small- to medium-sized family businesses, real estate developers and not-for-profits. He most recently served at Newburyport Bank as EVP and senior banking officer. Dickinson started his banking career in technology and has held numerous lending and leadership positions with a strong focus on commercial and corporate lending.

The $670 million, Martinsville, Va.-based ValleyStar Credit Union promoted Susan Chapman to chief marketing officer. Chapman has over three decades of experience in the credit union industry, and brings expertise across various domains including branch operations, accounting, training, sales and service, marketing and data/business intelligence to her new role. According to her LinkedIn page, she joined ValleyStar in 2022 as a data analyst and most recently served as director of business intelligence. She holds a strategic MBA with a concentration in marketing from the University of Houston – Victoria, and is a graduate of the Southwest CUNA Management School and the CUES Strategic School of Marketing.

The $8.1 billion PSECU in Harrisburg, Pa., announced two promotions.
Kristina Hawa was promoted to director of risk management. Hawa previously served as AML manager for PSECU. In her new role, she will be responsible for maturing the Enterprise Risk Program, which includes operational and vendor risk management. Hawa is a Certified Fraud Examiner and Credit Union Enterprise Risk Management Expert.
Ashley Oxenrider was promoted director of collections. She most recently served as credit solutions manager for PSECU. In her new role, Oxenrider will be focused on mitigating losses and maximizing recoveries for the credit union, as well as strategic planning and process development for the collections unit. She holds an MBA from Shippensburg University in Pennsylvania.

MIDWEST

The $589 million OMNI Community Credit Union in Battle Creek, Mich., promoted Debi Southworth to CFO. In her new role, Southworth will aim to elevate the credit union's financial health by emphasizing strategic budgeting and robust risk management, and fostering long-term stability. Additionally, she will cultivate collaboration among team members to consistently deliver exceptional products and services to the membership. Southworth has over 20 years of experience in the financial industry, having begun her career in 2000 at Bank One (JP Morgan) as well as US Bank in the commercial banking department. She joined OMNI Community 2009, and for the past 15 years, has held various roles such as credit manager, chief lending officer, and most recently, COO. She has sat on the Financial Committee for the Battle Creek Community Foundation, served on the Battle Creek Area Chamber of Commerce Board for 10 years and served on the Battle Creek Area Chamber of Commerce Finance Committee for the last three years. In addition, Southworth volunteers on the Michigan Credit Union League Government Affairs Committee and the Michigan Credit Union Foundation.
SOUTH

The $2.1 billion, Richardson, Texas-based Texans Credit Union promoted Krysten Koval to director of internal communications. In her new role, Koval will be responsible for leading the strategic direction of the credit union's internal communications – a newly-formed department – focusing on enhancing collaboration, facilitating transparent information flow and reinforcing a unified organizational culture. Koval has over a decade of marketing experience and recently graduated from Southwest CUNA Management School, where she was elected class vice president and graduated with the highest honor as the co-recipient of the Award of Excellence.
Please send your People news items to Natasha Chilingerian at [email protected].
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