‘Kindness Day’ Included Hundreds of CUs and Thousands of Employees

St. Paul, Minn. Credit/Adobe Stock

In 2013, the Saint Paul, Minn.-based Affinity Plus Federal Credit Union ($4.1 billion in assets, 260,619 members) hosted an employee-driven volunteer and community kindness day. Over time, the idea spread to other area credit unions. Ten years later, the concept has grown so much that additional credit unions and its employees have created an annual Kindness Day Initiative that now includes more than 300 credit unions and nearly 12,000 employees in eight states.

According to a statement Monday from the Minnesota Credit Union Network, this year’s Kindness Day Initiative involved credit unions from New Jersey to Montana and raised more than $260,000 for nearly 1,000 local organizations. “The Kindness Day Initiative has spread to six more leagues holding events in seven additional states – Illinois, Michigan, Montana, New Jersey, Pennsylvania, Tennessee, and Wisconsin,” according to the Minnesota Credit Union Network. Each league brands the event in its own way and together credit union employees, members, and partners help community organizations and individuals through volunteering and spreading kindness.