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As credit union leaders, we are experiencing a foundational digital shift in the financial services industry. Old ways of serving members are making way for novel, more efficient approaches. This transformation isn’t just on the horizon – it’s here, promising opportunities for those ready to embrace it. For all credit unions, the message is clear: To continue providing exemplary service and stay relevant, we need to navigate the digital tide and tsunami of data. It’s not just about staying afloat, it’s about riding the wave to deliver an even better member experience.

The increasing pervasiveness of personalization in our daily lives, driven by digital giants like Amazon, Netflix and Spotify, has significantly altered consumer expectations. Personalized experiences have moved from being a “nice-to-have” to a daily expectation. For credit unions to thrive in this environment, they must leverage member data to deliver personalized products, services and experiences.

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