As they exited the pandemic and entered a new economic climate characterized by fast-rising rates and even faster-rising inflation, credit union members were looking for reassurance. Within the banked environment, they began to find this reassurance in the form of convenient financial solutions – the kind that balance immediate needs with long-term financial success.

To dig into the ramifications of emerging consumer priorities, Co-op Solutions engaged Ernst & Young (EY) and Mastercard in a study of the payments behaviors and perceptions of both credit union members and non-members. The findings uncovered an incredible opportunity for credit unions: By giving members the convenient payments tools they want, credit unions provide members the reassurance they need.

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