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Career Moves

SAFE CU, REV FCU & AFFCU Hire New Execs

And, Genisys CU announces a promotion while a Hiway CU board member gains a local recognition.

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Jerrod Keller Jerrod Keller

The $4.4 billion SAFE Credit Union in Folsom, Calif., hired Jerrod Keller into the newly-created role of chief experience officer. Keller brings 17 years of credit union experience, having most recently served as COO for TwinStar Credit Union ($2.3 billion, Lacey, Wash.). His first credit union role was as a branch manager for the $5 billion, Olympia, Wash.-based Washington State Employees Credit Union. Upon joining TwinStar in 2011, he served as assistant vice president, retail sales; chief sales officer and chief experience officer prior to his promotion to COO in 2022. Prior to his work with credit unions, Keller began his career in restaurant management. He has served on the boards of several organizations in the Olympia region, including the Thurston County Economic Development Council, North Thurston Public Schools Advisory Board and TwinStar Community Foundation Board.

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Natasha Chilingerian

Natasha Chilingerian

Natasha Chilingerian has been immersed in the credit union industry for over a decade. She first joined CU Times in 2011 as a freelance writer, and following a two-year hiatus from 2013-2015, during which time she served as a communications specialist for Xceed Financial Credit Union (now Kinecta Federal Credit Union), she re-joined the CU Times team full-time as managing editor. She was promoted to executive editor in 2019. In the earlier days of her career, Chilingerian focused on news and lifestyle journalism, serving as a writer and editor for numerous regional publications in Oregon, Louisiana, South Carolina and the San Francisco Bay Area. In addition, she holds experience in marketing copywriting for companies in the finance and technology space. At CU Times, she covers People and Community news, cybersecurity, fintech partnerships, marketing, workplace culture, leadership, DEI, branch strategies, digital banking and more. She currently works remotely and splits her time between Southern California and Portland, Ore.

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