In mentoring our next generation of credit union employees, we can have a positive influence on their career decisions in a competitive job market by pointing out the numerous advantages to working in the credit union industry that are not as available when working in other areas of the financial services sector, such as traditional banks. Among these benefits are:

Direct access to senior leaders earlier in your career. Because credit unions traditionally have flatter organizational structures than banks, employees have increased exposure to upper management and senior leaders – and they don't have to wait to get a certain position or promotion to gain this valuable learning access.
Building deeper, lasting relationships. While relationship-building with customers is important at banks, credit unions take it to the next level as their members are really part owners with skin in the game. Because everyone has a stake, the focus on relationships becomes less transactional and more comprehensive, with cooperative teams and individuals working together with members.
Work culture clout as "member advocates." Rather than concentrating solely on profits and meeting intense sales targets and profitability margins, credit union employees are positioned as stewards of their members' capital. As a result, they are more empowered to find creative, and perhaps somewhat progressive, solutions – and making decisions that many of their banking counterparts do not have the flexibility or authority to do.
Balance in your career. Part-time, full-time, remote, hybrid or in-person – credit unions offer the many options of a modern workplace – depending on the level of growth and leadership individuals are seeking. And you don't need an Ivy League degree to get started or make it to the top.
Making a difference in the community is fun! Credit unions are integral partners within the communities in which their members live, work, attend school or worship – so giving back is inherent to their DNA. There are many opportunities for employees to get to know their neighbors in a relaxed environment, while making their community a better, more vibrant place.

Credit unions are keeping up with the times – and sometimes setting the pace. According to the NCUA's latest financial data, federally insured credit unions added 5.8 million members over the year, and credit union membership in these institutions reached 135.3 million in the fourth quarter of 2022. In a crowded financial sector environment, credit unions have not lost their relevance in providing comprehensive financial services. Indeed, innovative credit unions are upping the ante with full-suite mobile and online services, virtual tellers, smart-sized branches and other technology-responsive changes that will attract the next generation of borrowers and savers.

Instant Insights /

Let's Make 'Credit Unioning' Part of the Career Search Vernacular

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