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Expert Opinion

Member Marketing Isn’t One Size Fits All

To earn loyalty and business, credit unions must adopt a data-driven approach and consider each generation's needs.

By Lisa Nicholas | July 12, 2023 at 09:00 AM
Multi-generation family using a laptop, tablet and phone Credit/AdobeStock

When it comes to banking, consumers have more options than ever. Competition for business is fierce. And to win it, credit unions need to understand what today’s consumers really want and meet them where they are with personalized solutions that help them achieve their financial goals.

As uncovered by “Anatomy of a Banking Customer,” a recent study conducted by Vericast, no two customers are the same. Banking habits and preferences vary widely by demographics. And in understanding the nuances, credit unions can design effective marketing programs that attract members, drive loyalty and boost the bottom line.

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