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Expert Opinion

Assess Everything

The strength of a credit union’s leadership, marketing and board massively impact its financials.

By Mark Arnold | July 10, 2023 at 09:00 AM
magnifying glass over sheet of financials Credit/AdobeStock

Several years ago, Netflix introduced a concept referred to as the “Keeper Test.” As their site says, “if a team member was leaving for a similar role at another company, would the manager fight to keep them?” The test works like an employee assessment.

While credit unions are good at assessing certain areas (our employees, our vendor contracts and our financials), we sometimes overlook key areas that also need a critical eye. In fact, the top performing credit unions in the country actually assess everything.

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