Asian woman hand using mobile phone with online transaction application, Concept ecommerce and internet online investment Source/Adobe Stock

Two former attorneys, Nicolle Hood and Annie Shoen of Arizona, who turned into full-time advocates for early childhood financial education, have developed a new gamified app that enables parents to help their children – ages three to 12 – learn about the value of money, how to earn and save, how to be a smart spender, donate to a worthy cause and other lessons that can help children build lifelong money management abilities.

The app, My First Nest Egg, has already captured the attention of the $254 million Landings Credit Union in Tempe, Ariz., the $1.8 billion Y-12 Federal Credit Union in Oak Ridge, Tenn., the $40 million Holy Rosary Credit Union in Kansas City, Mo., and the $309 million Heritage South Community Credit Union in Shelbyville, Tenn. The app offers a white-label solution for organizations. The credit unions signed up for a customized, co-branded version of the app that they are making available for free to their members.


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Peter Strozniak


Credit Union Times

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