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With an estimated $360 billion worth of buying power and essentially zero loyalty to any specific financial institution, Gen Z is primed to significantly impact the financial sector as a whole. However, credit unions in particular are perfectly poised to become their financial institution of choice. There's just one problem. The current number of Gen Zers who use a credit union is fairly low, at about 19%. So why is this? And what can credit unions do to solve it?
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