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[SPONSORED] How to Help Members Stay Ahead of Economic Headwinds
Jeff Rendel
With 65% of members reporting trust as the reason they chose a credit union, credit unions will be counted on to help them during challenging times.
Potential members have no shortage of choices when considering their financial options. However, a primary reason why so many choose credit unions is linked to trust. According to a recent survey, 65%of members said they chose credit unions over other options because they trusted credit unions.
With trust at the center of member relationships, it's important that credit unions explore ways to deepen that trust further. Three potential avenues for strengthening these trusting relationships include leveraging data to offer new options in order to stay relevant, spotting signs of member financial distress earlier, and building strategic partnerships to offset potential risks.
