Image from a Leaders Credit Union video. Image from a Leaders Credit Union video.

One small credit union in middle Tennessee is preparing for a downturn over the next 12 to 18 months by not only tightening credit and preparing for greater loan losses, but also by focusing on its communication with members.

Seth Rudd, CFO of Leaders Credit Union of Jackson, Tenn. ($924.2 million in assets, 72,409 members) said he believes in the maxim that “confidence is king.” So whatever else the credit union does to be prudent, it means little if it loses the confidence of its members.

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Jim DuPlessis

A journalist for decades.

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