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The housing market is impacting all loan originators, and credit unions are certainly no exception. Even the obvious advantages credit unions offer – such as highly competitive rates and the ability to serve many facets of a member’s financial needs – aren’t enough to overcome a tough market alone. When interest rates spike and home inventories are already low to begin with, there’s only so much an originator can do to grow sales.

But that doesn’t mean they should stop trying. The reality is there is always a path to success that works in every type of market. And the strategies credit unions implement today to generate business will not only pay back ten-fold when market conditions improve, they will help sustain volumes during future downturns.

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