The $1.5 billion, Pittsfield, Mass.-based Greylock Federal Credit Union hired Roberta McCullough Dews as vice president of marketing. In her new role, Dews will manage Greylock's marketing department, ensuring its brand and image are communicated effectively across all channels. She will also develop a comprehensive data-driven, digital-first marketing program incorporating communications, creative services and public relations to meet Greylock's vision to be the face of financial inclusion in the communities it serves. She most recently served at the City of Pittsfield, where she led communications for the mayor's office for the past eight years. Before that, she worked in the global manufacturing and health care industries, higher education and city government. Dews holds a master's degree in social policy from SUNY Empire State College and is an alumna of the Leadership Institute for Public Policy and Impact through the Women's Fund of Western Massachusetts. Dews is a trustee board member of the Norman Rockwell Museum and holds several leadership positions there, including third vice president, committee on trustees member and education committee chair. She's also on the board of directors for Girl Scouts Central and Western Massachusetts and mentors youth through the Rites of Passage and Empowerment Program. In addition, she is a 2021 Inclusive Leadership for Social Change alum through The IDEA Institute of Multicultural BRIDGE, and host of the radio show and podcast "Backstory-Let's Hear It."

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