Harnessing the Power of Micro Transactions for Long-Term Member Relationships & Growth
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How powerful are microtransactions as a tool to help your members? According to new research from Co-op Solutions, EY and Mastercard, the link between micro, daily payment interactions and long-term financial wellness is inescapable. In this time of economic uncertainty and rising interest rates, credit unions have a unique opportunity to help members thrive.
Join this webcast of expert panelists as they show how to leverage micro transactions to create long-term value and growth for your members. You will:
- Discover how daily engagement, embedded convenience, and financial guidance lead to member centricity
- Gain a behavioral science view into consumers’ payment preferences and financial attitudes
- Understand the unique opportunity credit unions have to capture long-term value through payments
Carrie Stapp |Vice President, Integrated Product Marketing and Commercialization | Co-op Solutions
Carrie Stapp is Vice President, Integrated Product Marketing and Commercialization for Co-op Solutions, a provider of payments and financial technology to credit unions. She joined Co-op in August 2021, and she helps credit unions of all sizes grow by forming meaningful connections with their members. She has more than 20 years of senior management experience in the financial services industry, having previously served in senior vice president roles at Vericast, Harland Clarke, and MainSource Financial Group.
Jessica Heuer | Director, Integrated Marketing | Co-op Solutions
Jessica Heuer is Director, Integrated Marketing for Co-op Solutions, a provider of payments and financial technology to credit unions. In her role, she helps connect credit unions with industry insights, growth strategies and solutions that make every experience matter. She has been a part of the Co-op team for more than ten years, having previously served roles in product marketing, sales enablement, events and content marketing.