As digital branch technologies continue to grow in popularity, credit union physical branch strategies will undoubtedly evolve as well. The unique promise of credit unions to prioritize member needs serves as a major differentiator in the financial industry. This member-first philosophy can also lead to a different posture toward physical branches, as witnessed in recent years with the annual growth of the number of credit union branches while the number of bank branches steadily decline.

It may be intriguing for banks to close physical branches due to projected positive outcomes on profit and loss statements. Prematurely closing physical branches may leave large numbers of bank customers who rely on access to a physical branch feeling abandoned and even result in them moving to a different financial institution. This opens interesting opportunities for credit unions to further leverage their core competencies of prioritizing member needs, and there may be a direct correlation between the recent growth of credit union branches and the decline of bank branches.

Complete your profile to continue reading and get FREE access to, part of your ALM digital membership.

Your access to unlimited content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including and

Already have an account?


Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including and

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2023 ALM Global, LLC. All Rights Reserved.