As credit unions explore leveraging digital tools and new technologies to help their members, they are also increasing their ability to compete against larger financial institutions. One strategy many financial institutions have turned to is a card loyalty program. But according to ampliFI Loyalty Solutions’ Ron Silvia, Chief Revenue Officer, and Rachael Peterson, Vice President, Client Delivery & Success, not all programs are the same.
In this exclusive video from CUNA GAC 2023, you’ll learn more about what sets the different programs apart and what credit unions should look for, as well as:
How loyalty programs can be leveraged to drive top-of-wallet engagement for credit unions;
What features consumers are looking for in a program; and
How data analytics is helping credit unions better target their members.
Read more about Creating a Credit Card Rewards Program.