AI technology in city Artificial intelligence. Source: Shutterstock

In today’s environment, it is important for credit unions of all sizes to have access to practical, usable and powerful artificial intelligence-driven decisions. One area where AI can be especially impactful for credit unions is in sales and marketing. Data driven marketing technology using AI/ML (machine learning) models that tap into vast data repositories is often reserved for the largest institutions running multi-billion-dollar IT budgets. However, thousands of credit unions need this functionality but cannot make huge investments, threatening their growth and existence.

A recent article from The Financial Brand about AI maturity in banking stated that financial institutions quickly operationalizing AI capabilities is imperative. But only 1% are AI achievers. More concerning is the reality that 75% of financial institutions are still in the early experimental stage with AI.

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