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3 Trends for Credit Unions to Watch in 2023

CUs have a strong opportunity to focus on the initiatives that will most directly support their members and communities.

By Terry Duffy | January 03, 2023 at 10:00 AM
Empty road asphalt and New year 2023 concept Source: AdobeStock

A volatile economy, the widespread expectation for all interactions to be hyper-personalized and the evolving role of physical touchpoints have each had significant impact on financial services this year. Credit unions are challenged to keep pace with rapidly evolving technology and an increasingly precarious security landscape all while expanding member relationships, and operating under thinning margins and staffing shortages.

In the face of these challenges and opportunities, there are several key areas executives should watch as we head into 2023. A greater focus on leveraging data to help members with their financial wellness, the transformation of physical touchpoints and evolving payments strategies to better serve small business members will all be top of mind next year.

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