Business shoes on "You're hired" wording CUs welcome new employees. Source: Shutterstock


Alex de la Cruz Alex de la Cruz

The $3.4 billion, Albuquerque, N.M.-based Sandia Laboratory Federal Credit Union hired Alex de la Cruz as an EVP. As one of two EVPs in the organization, de la Cruz is primarily responsible for strategy, growth and organizational development. He will lead a variety of functions inside SLFCU including technology, digital experience, marketing and communications, human resources, diversity and impact, and data and insights. Prior to joining SLFCU, de la Cruz served as a senior executive for several U.S. credit unions. His expertise and experience ranges from retail banking and marketing and communications to product and project management, security and technology. De la Cruz began his financial services career in the banking industry, serving as SVP for Bank of America. He is a past recipient of Diamond Marketing Awards and a Credit Union Rock Star recognition from CUNA, and has also won Spectrum Awards from the Northwest Credit Union Association as well as the Employer Support of the Guard and Reserve Patriot Award.

Complete your profile to continue reading and get FREE access to, part of your ALM digital membership.

Your access to unlimited content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including and

Already have an account?

Natasha Chilingerian

Natasha Chilingerian has worked in the credit union space for over a decade. She joined CU Times as managing editor in 2015 and was promoted to executive editor in 2019. Before that, she served as a communications specialist for Xceed Financial Credit Union (now Kinecta Federal Credit Union) in Los Angeles from 2013-2015, and as a CU Times freelancer from 2011-2013. She has been a professional writer and editor for more than 17 years, specializing in news and lifestyle journalism as well as marketing copywriting for companies in the finance and technology space.

More from this author


Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including and

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2023 ALM Global, LLC. All Rights Reserved.