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Alex de la Cruz Alex de la Cruz

The $3.4 billion, Albuquerque, N.M.-based Sandia Laboratory Federal Credit Union hired Alex de la Cruz as an EVP. As one of two EVPs in the organization, de la Cruz is primarily responsible for strategy, growth and organizational development. He will lead a variety of functions inside SLFCU including technology, digital experience, marketing and communications, human resources, diversity and impact, and data and insights. Prior to joining SLFCU, de la Cruz served as a senior executive for several U.S. credit unions. His expertise and experience ranges from retail banking and marketing and communications to product and project management, security and technology. De la Cruz began his financial services career in the banking industry, serving as SVP for Bank of America. He is a past recipient of Diamond Marketing Awards and a Credit Union Rock Star recognition from CUNA, and has also won Spectrum Awards from the Northwest Credit Union Association as well as the Employer Support of the Guard and Reserve Patriot Award.

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Natasha Chilingerian

Natasha Chilingerian has been immersed in the credit union industry for over a decade. She first joined CU Times in 2011 as a freelance writer, and following a two-year hiatus from 2013-2015, during which time she served as a communications specialist for Xceed Financial Credit Union (now Kinecta Federal Credit Union), she re-joined the CU Times team full-time as managing editor. She was promoted to executive editor in 2019. In the earlier days of her career, Chilingerian focused on news and lifestyle journalism, serving as a writer and editor for numerous regional publications in Oregon, Louisiana, South Carolina and the San Francisco Bay Area. In addition, she holds experience in marketing copywriting for companies in the finance and technology space. At CU Times, she covers People and Community news, cybersecurity, fintech partnerships, marketing, workplace culture, leadership, DEI, branch strategies, digital banking and more. She currently works remotely and splits her time between Southern California and Portland, Ore.

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