empty football field Source: Adobe Stock.

The $851 million, Philadelphia, Pa.-based Ardent Credit Union has launched a multi-year partnership with the athletics program at Villanova University, a private Philadelphia-area Roman Catholic university.

According to an announcement from Ardent on Tuesday, the partnership will allow the credit union to be present at select Villanova football, men’s and women’s basketball, and men’s lacrosse games throughout the school year. Ardent will also have the opportunity to market its brand directly to Villanova Athletics fans: The credit union’s tagline, “Grit Makes Great,” will be featured in “Grit Makes Great Play of The Game” segments, which highlight the most impressive plays from football, men’s basketball and women’s basketball games. In addition, the credit union will sponsor the Villanova’s men’s basketball Post-Game Live show segment “Turning Point of the Game” and the university’s 2022-2023 “Walking with the Wildcats” program, which features in-depth profiles of Villanova student-athletes and staff.

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Natasha Chilingerian

Natasha Chilingerian has worked in the credit union space for over a decade. She joined CU Times as managing editor in 2015 and was promoted to executive editor in 2019. Before that, she served as a communications specialist for Xceed Financial Credit Union (now Kinecta Federal Credit Union) in Los Angeles from 2013-2015, and as a CU Times freelancer from 2011-2013. She has been a professional writer and editor for more than 17 years, specializing in news and lifestyle journalism as well as marketing copywriting for companies in the finance and technology space.

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