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The Scottsdale, Ariz.-based fintech company equipifi has worked with a number of credit unions over the years with its Buy Now, Pay Later (BNPL) solutions that are integrated to align debit cardholder's payment preferences and financial goals.
On Tuesday, equipifi officials announced it has performed a significant integration of its own. equipifi's BNPL solution has been integrated into the Austin, Texas-based fintech giant Q2's Digital Banking Platform.
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According to research, the BNPL trend has been growing among consumers, especially since the beginning of the pandemic. In its report "Banking On Buy Now, Pay Later: Installment Payments And FIs' Untapped Opportunity," compiled by PYMNTS and BPNL fintech company Amount, "70% of current BNPL users say they would be interested in using BNPL plans from their banks if such offerings were available. The interest is high among those who use such plans and those who are not users. Just 7% of consumers who use BNPL say they are less interested in a bank product than one offered by another company."
Q2 Innovation Studio Managing Director Johnny Ola said, "We are pleased to see equipifi join the Partner Accelerator Program. Our financial institution customers now have the option to offer equipifi's Buy Now, Pay Later services to their account holders."
"Consumers have become accustomed to flexible purchasing options through third-party vendors that are currently offering BNPL solutions, and they have the same expectations of their financial institutions when establishing their preferred payment methods," Bryce Deeney, co-founder and CEO of equipifi, said. "Through equipifi's integration with Q2's Digital Banking Platform, Q2 customers will have the ability to offer more convenient payment methods for their customer's buying journey."
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Michael Ogden
Editor-in-Chief at CU Times. To connect, email at [email protected]. As Editor-in-Chief of CU Times since 2016, Michael Ogden has led the editorial team in all aspects of content strategy and execution, including the creation of the publication’s exclusive and proprietary research database of the credit union industry’s economic landscape. Under Michael’s leadership, CU Times has successfully shifted to an all-digital editorial product with new focuses on the payments, fraud, lending and regulatory beats. Most recently, he introduced a data-focused editorial product for subscribers that breaks down credit union issues into hard data, allowing for a deeper and more factual narrative for readers. In 2024, he launched the "Shared Accounts With CU Times" podcast, which offers a fresh, inside-the-newsroom perspective through interviews with leaders from the credit union industry and the regulatory world. He dives into pressing credit union issues, while revealing the personalities working behind-the-scenes to push the credit union world forward. His background includes years as a radio and TV anchor/reporter and a public relations and digital/social media manager, where he covered the food and music industries, as well as cooperatives and credit unions. Over the years, he has launched numerous exclusive video and podcast series, including a successful series of interactive backstage interviews with musicians at music festivals, showcasing his social media and live streaming production skills.
