Inside PFCU's new Chestnut Street branch in Philadelphia Inside PFCU’s new Chestnut Street branch in Philadelphia. (Photo: BLTa)

Branch renovation and rebranding can be an exciting and stressful time for credit unions. The process can be particularly challenging if you are fulfilling your commitment to members by staying open during the building process. Although this may sound difficult, or indeed chaotic, staying open can simplify the decision to take on a renovation or rebranding effort.

Over the last 15 years, for example, Philadelphia Federal Credit Union ($1.6 billion, Philadelphia, Pa.) has refreshed several of its branches to maintain a current and modern appearance while also taking into account design considerations that contribute to security, ease of access for members and positive work environments.

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