Arched entry to Camp Randall Stadium on the campus of the University of Wisconsin-Madison. Entrance to Camp Randall Stadium at the University of Wisconsin. (Source: AdobeStock)

Summit Credit Union in Cottage Grove, Wis., has inked a naming rights deal for a new stadium space at the University of Wisconsin in Madison, the $4.9 billion credit union announced Tuesday.

According to the announcement, Summit became the first naming rights partner of the newly-renovated south end zone at the university’s Camp Randall Stadium. The new venue, which will be the setting of University of Wisconsin Badger football events, weddings, business meetings and other social events, will carry the name “Summit Credit Union Fifth Quarter Patio.” The “Fifth Quarter” is a longtime Badger football game tradition in which the UW Band puts on a raucous post-game show for enthusiastic fans, according to the university marching band’s website.

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Natasha Chilingerian

Natasha Chilingerian has worked in the credit union space for over a decade. She joined CU Times as managing editor in 2015 and was promoted to executive editor in 2019. Before that, she served as a communications specialist for Xceed Financial Credit Union (now Kinecta Federal Credit Union) in Los Angeles from 2013-2015, and as a CU Times freelancer from 2011-2013. She has been a professional writer and editor for more than 17 years, specializing in news and lifestyle journalism as well as marketing copywriting for companies in the finance and technology space.

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