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The Chattanooga, Tenn.-based Tennessee Valley Federal Credit Union (TVFCU) announced Monday it received NCUA approval to expand its field of membership into four counties in the mountainous area of northern Georgia.
TVFCU ($2.4 billion in assets, 171,718 members) stated its 17-county membership will now include the Georgia counties of Chattooga, Gordon, Murray and Whitfield. The inclusion of these counties potentially grows its field of membership by 266,493, according to the U.S. Census Bureau.
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"We are both humbled and delighted as we extend TVFCU's services to new communities across North Georgia," Todd Fortner, president/CEO of TVFCU, said. "As always, we remain dedicated to supporting our members' financial health and enhancing their lives through outstanding products and services, friendly and efficient service and an active presence within local organizations and community events."
According to a statement from TVFCU, with the NCUA's expansion approval, qualifying individuals who live, work, worship, attend school or volunteer in the areas are eligible for all of TVFCU's products and services.
Credit union officials stated that its online and mobile banking features allow it to fully serve these new areas "before any branches are built in their communities."
TVFCU did not indicate when new branches might be built in the new field of membership expansion area.
"Our team is eager to meet new people, visit new places and continually build relationships in Whitfield, Murray, Gordon and Chattooga counties," Fortner said. "As a not-for-profit financial cooperative, our continuous goals are to boost the financial health and success of our members, provide outstanding member service and become a community-wide asset everywhere we operate."
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Michael Ogden
Editor-in-Chief at CU Times. To connect, email at [email protected]. As Editor-in-Chief of CU Times since 2016, Michael Ogden has led the editorial team in all aspects of content strategy and execution, including the creation of the publication’s exclusive and proprietary research database of the credit union industry’s economic landscape. Under Michael’s leadership, CU Times has successfully shifted to an all-digital editorial product with new focuses on the payments, fraud, lending and regulatory beats. Most recently, he introduced a data-focused editorial product for subscribers that breaks down credit union issues into hard data, allowing for a deeper and more factual narrative for readers. In 2024, he launched the "Shared Accounts With CU Times" podcast, which offers a fresh, inside-the-newsroom perspective through interviews with leaders from the credit union industry and the regulatory world. He dives into pressing credit union issues, while revealing the personalities working behind-the-scenes to push the credit union world forward. His background includes years as a radio and TV anchor/reporter and a public relations and digital/social media manager, where he covered the food and music industries, as well as cooperatives and credit unions. Over the years, he has launched numerous exclusive video and podcast series, including a successful series of interactive backstage interviews with musicians at music festivals, showcasing his social media and live streaming production skills.
