Now in their late teens or early 20s, many members of Gen Z are launching their careers and becoming financially independent. Sixty-four percent of Gen Zers are now financially independent, up 5% from the previous year. To drive growth and engage this digital generation, building an innovative and accessible banking experience is more important than ever.

BAI recently released research on the trends and interests of Gen Z. “A Look at Gen Z Banking Habits and Attitudes” provides insights to understand generational banking attitudes and expectations. The research uncovered that, unlike older age groups, Gen Z does not feel as tethered to traditional financial service providers and is less likely to bank with only one financial services organization.

Knowing what is most important to Gen Z and which innovations to focus on is crucial to staying competitive and top of mind for Gen Z members. As Gen Zers enter adulthood and become financially independent, credit unions can take steps to grab their attention and gain their loyalty.

Complete your profile to continue reading and get FREE access to, part of your ALM digital membership.

Your access to unlimited content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including and

Already have an account?

Dig Deeper


Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including and

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2023 ALM Global, LLC. All Rights Reserved.